SBM 154 Marketing: From Product to Profit

Assignment 3 ( Chapters 6-8)

Check Your Knowledge

1. A sales call is defined as an activity that is designed to generate a sale or sales lead.

True False

2. Distractions are part of a good sales environment.

True False

3. Generating a sale from an existing customer costs 80% less then generating a sale from a new customer.

True False

4. Distribution is the most overlooked area of marketing.

True False

5.  Changing your distribution method can substantially improve your profit margin.

True False

6.  Desirability, feasibility, and profitability are the three basic factors in evaluating distribution options.

True False

7. Planning is a one-time process.

True False

8. A marketing plan can identify the most promising opportunities for your business.

  True False

9. Marketing plans are put together after the other operating plans are built.

True False

10. Working with preconditioned prospects  lengthens  the sales cycle.

True False