SBM 154 Marketing: From Product to Profit

Assignment 5 (Chapters 12-14)

Check Your Knowledge

1. Proofing the materials is not necessary when creating ad copy.

True False

2. It is a good idea to write down all specification before calling for quotes.

True False

3. Nothing is more potentially dangerous to your credibility then ad materials that have obvious errors in them.

True False

4. By tracking the results of your marketing program, you can determine which gives you the best results for your money.

True False

5.  You can test the results of two distribution channels.

True False

6.  When test marketing, you can check as many variables as you want and get accurate results.

True False

7. Gathering and analyzing your market’s feedback is the only way you can optimize your sales and marketing performance.

True False

8.  Quick response to an inquiry indicates to an inquirer how an order or service will be handled in your company. 

  True False

9. Accurate date is the heart of a marketing information system.

True False

10.  Improperly managed marketing information can broaden your customer base.

True False