SBM 154 Marketing: From Product to Profit

Assignment 4 (Chapters 9-11)

Check Your Knowledge

1. You don’t need accurate information to have a good budget.

True False

2. Spreadsheets are very useful when forecasting sales. 

True False

3. You should use as much historical data as possible when forecasting sales.

True False

4. A good outside consultant can help you position yourself to meet future business challenges.

True False

5.  Desktop publishing is not a key issue when producing advertising materials.

True False

6.  Industry experience is always more important than market experience when choosing an ad agency.

True False

7. A brochure is a short sales presentation that is designed to sell a product or service.

True False

8. An ad should always have a headline.

  True False

9. The best ad copy is written to meet one primary objective and is in the language of its target market.

True False

10.  Greeting cards are not a good tool to use in your business.

True False