SBM 154 Marketing from Product to Profit
1. Common characteristics of a population, such as age, sex, income, and education are known as Psychographics.
2. Lifestyle characteristics such as hobbies are also known as Demographics.
True False
3. A market segment is any group of consumers that have the same reaction to a given market stimulus.
True False
4. A well thought out marketing strategy is the only way for a product or service to succeed.
True False
5. A favorable first impression in your marketing literature is very important.
True False
6. _____________ is the most basic and widely used type of marketing research.
7. ______________, _______________, _______________ and ______________ are the four P’s of marketing.
8. List the 5 steps of new product development.
1.___________________________
2. ___________________________
3. ___________________________
4. ___________________________
5. ___________________________
9.Always pre-testing a survey before you launch a study.
True False
10. Two types of marketing research are _____________ and ____________________.