SBM 162 How to Write a Business Plan
1. _________________ __________________ unifies a company’s employees.
2. Guiding principles that allow you to succeed and distinguish you from the competition are known as __________________.
3. The people who guide the company, ___________________ _______________, must have credibility.
4. Strategy can be broken down in to three parts. Name them.
5. Identifying your customer prospects and determining how to reach them is ________________.
6. Selling and promoting are the same thing as marketing.
True False
7. Entrepreneurs who can express the market impact of their business in terms of benefits usually have an advantage.
True False
8. List the four things that must be considered in the product section of your business plan.
9. One of the worst things a business can do is identify a viable market and then fail to produce the product.
True False
10. List the three factors of price.