A. Mission Statement

B.  Marketing Goals for the Next Year

                1.     Develop

  2.     Expand

  3.     Test

C.      Long- Term Marketing Goals

1.    Expand

                2.      Develop

D.      Sales and Profit Goals

1.          For next year: 

2.          In three years:

E.      Product Lines

1.       

F.      Target Markets

1.          Demographics

2.           

G.      Market Potential

1.      Average total

H.           Overall Strategy

     Develop and penetrate

1.       Competitive Strategy

                    The company will distinguish itself in the market          

2.       Promotional Strategy

 Our promotional strategy is to

3.       Pricing Strategy

We will position ourselves as

I.       Marketing and Advertising Budgets

   1. Our promotional efforts will be   

2.      Costs for the effort will be

$  - advertising

$  -

J.        Potential Problems

            The potential problems for our business are

K.                 Timelines (marketing action plan)

1. 

2.

3.