MODULE FOUR WORKSHEET

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Forward

Module 1—Getting Started

Module 2—When you have Employees

Module 3—Product & Facilities

Module 4—Industry Analysis

Module 5—The Marketing Plan

Module 6—Bookkeeping & Accounting

Module 7—The Financial Plan

Module 8—Legal & Insurance

Module 9—Writing Your Winning Plan

Module 10—Financing Your Business

Module 11—Putting it all together

MODULE FOUR WORKSHEET

(INDUSTRY ANALYSIS)

1. What is the background for your industry? (Describe number of firms, revenues, trade associations, publications, trends, major influences) ______________________________________________________________________________________

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2. Who is your target customer(s)? What is the typical purchase? How often? ______________________________________________________________________________________

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3. What is your market niche or position? ______________________________________________________________________________________

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4. Who are your major competitors? ______________________________________________________________________________________

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5. What are your competitors strengths, and how can you overcome them? ______________________________________________________________________________________

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6. What are your competitors weaknesses, and how can you capitalize on them? ______________________________________________________________________________________

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7. What will be your unique selling proposition? ______________________________________________________________________________________

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GO TO MODULE 5

Home Page Forward Module 1—Getting Started Module 1 Resources Module 1 Worksheet Module 2—When you have Employees Sample Employment Forms Module 2 Worksheet Module 3—Product & Facilities Module 3 Worksheet Module 4—Industry Analysis Module 5 Worksheet Module 6—Bookkeeping & Accounting Sample Accounting Forms Module 6 Worksheet Module 7—The Financial Plan Sample Projection Reports Module 7 Worksheet Module 8—Legal & Insurance Module 8 Worksheet Module 9—Writing Your Winning Plan Module 9 Worksheet

Module 10—Financing Your Business Financing Resources Module 10 Worksheet Module 11—Putting it all together