SBM 177:  Feasibility Studies

Outline

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Objectives

The objectives for the course will be to define the business, what is sold, and the target market. Categorize future and current customers, identify the competition and design a promotion and advertising plan. Choose a marketing strategy and assemble a feasibility study and marketing plan.

Required Text – Not available at the campus bookstore

THE MARKET PLANNING GUIDE, David H. Bangs, Jr., Dearborn Trade Publishing, Current Edition.

Course Requirements & Project

Read this Course Outline thoroughly. 

Reading & Assignments are shown in a separate link on this site.  Read each chapter in the text and complete all chapter assignments.

Two Discussion Postings are required for each chapter in the textbook.  Either choose a topic and make two new postings, which consist of your comments or questions on the reading material, or comment on other postings for the same Chapter made by other students in the course.  See separate link for this area, and follow instructions on the site.

The final exam is to be taken at the completion of the course.  Contact the instructor for exam arrangements.