SBM 164:  How to Write a Marketing Plan

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Purpose

This course will take the student through the process of identifying a product/service, analyzing the market and competitive position, and focus on the product/service strengths.
 

Course Structure/Approach

This course is self-paced and is available as an Internet course.  The course is designed to be completed in 5 weeks and can be completed through many distant education methods: 

bulletthe student may enroll, pick up the book and drop off assignments at the Small Business Development Center.
bulletthe student may complete the course as a standard correspondence course and use regular mail to send in assignments.
bulletthe student may send in assignments by e-mail and  complete the entire course over the Internet.

 

The recommendation is to enroll in the course and visit or call the Small Business Development Center at (928) 532-6170 to determine which method will be used.

Support Information

Support is offered by the Small Business Development Center Monday - Friday from 9 a.m. to 5 p.m.
Phone : (928) 532-6172
E-Mail : sbdcjess@yahoo.com

For help, call or email the SBDC or refer to Frequently Asked Questions (F.A.Q.) link or send questions via I Need Help link.