SBM 164:  How to Write a Marketing Plan

Reading & Assignments

Home    Outline    Reading    Project    Evaluation     Discussion    FAQ    Help    Contact Us    Search

You are required to complete each exercise, the course project and the exam.  You will also need to allow extra study time each week in order to successfully complete this course.

Assignments should be submitted on or before the due date to be determined by the instructor.

Make a copy of every assignment before submitting to the instructor. 

Week

Chapter

 

Assignments

   1

Contact instructor to get started

 

   2

Read 1 & 2

 

Assignment 1 plus  Discussion Postings

   3

Read 3 & 4

 

Assignment 2 plus Discussion Postings

   4

 

Read 5, 6 & 7

 

 

 

Assignment 3 plus Discussion Postings

 

5

Read 8, 9, & 10

 

Assignment 4 plus Discussion Postings

6

Read 11 & 12

Assignment 5 plus Discussion Postings

Course Project "Marketing Plan"Due

Final Exam