SBM 164: How to Write a Marketing Plan
Reading & Assignments
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You are required to complete each exercise, the course project and the exam. You will also need to allow extra study time each week in order to successfully complete this course.
Assignments should be submitted on or before the due date to be determined by the instructor.
Make a copy of every assignment before submitting to the instructor.
|
Week |
Chapter
|
Assignments |
|
1 |
Contact instructor to get started |
|
|
2 |
Read 1 & 2
|
Assignment 1 plus Discussion Postings |
|
3 |
Read 3 & 4
|
Assignment 2 plus Discussion Postings |
|
4
|
Read 5, 6 & 7
|
Assignment 3 plus Discussion Postings
|
|
5 |
Read 8, 9, & 10
|
Assignment 4 plus Discussion Postings |
|
6 |
Read 11 & 12 |
Assignment 5 plus Discussion Postings Course Project "Marketing Plan"Due Final Exam |