SBM 154: Marketing: Product to Profit
Outline
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Objectives
The objectives for the course will be to understand what marketing strategy involves, and be able to explain product, price, place and promotion of marketing research. To determine the marketing position desired, public relations, and advertising methods to be used, and interpret sales strategies and distribution techniques.
Required Text – Not available at the campus bookstorePOWER MARKETING FOR SMALL BUSINESS, Jody Horner & Vickie Reirson, PSI, Current Edition.
Course Requirements & Project
Read this Course Outline thoroughly.
The Course Project is shown in a separate link on this site. Read the project outline thoroughly and get started as early as you can in the course. Don't wait until the last moment at the end of the semester.
Reading & Assignments are shown in a separate link on this site. Read each chapter in the text and complete all chapter assignments.
Two Discussion Postings are required for each chapter in the textbook. Either choose a topic and make two new postings, which consist of your comments or questions on the reading material, or comment on other postings for the same Chapter made by other students in the course. See separate link for this area, and follow instructions on the site.
The final exam is to be taken at the completion of the course. Contact the instructor for exam arrangements.