SBM 150:  Building Your Winning Business

Outline

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Objectives

The objectives for the course will be to identify the basic start-up considerations and decisions needed for entering into a business, understand the financial issues, determine marketing strategies using market research, target marketing, and advertising. The student will also explore legal issues, staffing needs, federal and state regulations, insurance, and financing.
This course will enable you to identify the requirements needed for a business plan.

Required Text – Not available at the campus bookstore

STEPS TO SMALL BUSINESS START-UP, Linda Pinson & Jerry Jinnett, Dearborn Publishing, Current Edition.

Course Requirements & Project

Read this Course Outline thoroughly. 

The Course Project is shown in a separate link on this site.  Read the project outline thoroughly and get started as early as you can in the course.   Don't wait until the last moment at the end of the semester.

Reading & Assignments are shown in a separate link on this site.  Read each chapter in the text and complete all chapter assignments.

Two Discussion Postings are required for each chapter in the textbook.  Either choose a topic and make two new postings, which consist of your comments or questions on the reading material, or comment on other postings for the same Chapter made by other students in the course.  See separate link for this area, and follow instructions on the site.

The final exam is to be taken at the completion of the course.  Contact the instructor for exam arrangements.