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Dear Mark,
Welcome to Northland Pioneer College
SBDC's newsletter, Small Business
Success. We named it this because that
is the role of the SBDC - to help local
businesses achieve success. We hope you
get something useful from this issue.
-Mark Engle, Editor
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DIRECTORS MESSAGE
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By Mark Engle, Director
Smallwoods 2008
I had the opportunity to
attend and speak recently at
this National conference on
bioenergy and wood products in
Madison, Wisconsin. The
predominant theme at the
conference surrounded the use of
woody biomass in helping fill
needs in this Country for
sources of renewable energy,
such as electricity and fuel.
The technology for converting
wood chips and other residual
from our forests is rapidly
developing, and some exciting
developments are already being
planned. The US Dept of Energy
recently funded ten projects
that are developing biorefining
products to convert wood to
fuel. Not just research and
development; but projects that
will lead to production of
biofuels and other products that
can create energy from wood.
Our local resources in the
region includes a substantial
amount of woody biomass, and
such projects help reduce fire
danger, improve watersheds and
air quality; all while creating
new jobs, revenues and tax base.
One such project has been
proposed for the Eagar area, and
would utilize 500 tons per day
of residual from the forests,
while producing 60 gallons of
fuel and products per ton,
including electrical generation
of 5 megaWatts of power.
For online copies of
presentations from the
conference access the link
below:
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Report Predicts Growth in
"Green Collar" Jobs
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Taken from Energy Star
Newsletter
There may be 40 million "green
collar" jobs by 2030. So says a
report from the American Solar
Energy Society (ASES) entitled
Renewable Energy and Energy
Efficiency: Economic Drivers for
the 21st Century. According to
the report, the renewable energy
and energy-efficiency industries
will increase to 40 million jobs
and $4.5 trillion in revenues
"with the appropriate public
policy, including a renewable
portfolio standard, renewable
energy incentives, public
education and research and
development." The report adds
that solar, wind, ethanol and
fuel cells will be future hot
areas of growth.
For a full copy of the report
click on the link shown below:
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The Six Power of Nice
Principles
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Excerpted from The Power of
Nice: How to Conquer the
Business World with Kindness By
Linda Kaplan Thaler and Robin
Koval
Postive impressions are like
seeds. You plant them and forget
about them, but underneath the
surface they're growing and
expanding, often exponentially.
The authors are proposing
that small businesses take
customer service to the next
level. Beyond meeting
expectations. Beyond smile
training. Making your customers
friends and expanding
relationships to the next level.
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Blogging: What's In It For
Your Business
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by Mark Engle, Director,
Northland Pioneer College SBDC
What is a blog? A blog is slang
for web log. A web log is an
online journal or diary. Content
may be personal, professional,
or a combination of both. A
small business can use a blog to
promote their products or
services, in addition to a web
site or other promotional
strategies. Posts normally
feature commentary and links to
additional information. Comments
are often added, such as
additional information and
rebuttals from visitors.
Why would your small business
want a blog? Hosting a blog is
generally a low cost strategy to
promote your business, and helps
small businesses build a loyal
base of customers, establishes
trust, and provides regular
feedback for your business. It
can improve communications, and
help overcome barriers to email,
such as spam filtering.
There is alot of help out
there on the Internet, also. The
site shown below can be of help
in deciding what software to use
and how to host your blog.
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