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Northland Pioneer College SBDC Newsletter
Small Business Success
March 2008
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Dear Mark,

Welcome to Northland Pioneer College SBDC's newsletter, Small Business Success. We named it this because that is the role of the SBDC - to help local businesses achieve success. We hope you get something useful from this issue. -Mark Engle, Editor

DIRECTORS MESSAGE
 
By Mark Engle, Director

Smallwoods 2008

I had the opportunity to attend and speak recently at this National conference on bioenergy and wood products in Madison, Wisconsin. The predominant theme at the conference surrounded the use of woody biomass in helping fill needs in this Country for sources of renewable energy, such as electricity and fuel. The technology for converting wood chips and other residual from our forests is rapidly developing, and some exciting developments are already being planned. The US Dept of Energy recently funded ten projects that are developing biorefining products to convert wood to fuel. Not just research and development; but projects that will lead to production of biofuels and other products that can create energy from wood.

Our local resources in the region includes a substantial amount of woody biomass, and such projects help reduce fire danger, improve watersheds and air quality; all while creating new jobs, revenues and tax base. One such project has been proposed for the Eagar area, and would utilize 500 tons per day of residual from the forests, while producing 60 gallons of fuel and products per ton, including electrical generation of 5 megaWatts of power.

For online copies of presentations from the conference access the link below:


 
Report Predicts Growth in "Green Collar" Jobs
 
Taken from Energy Star Newsletter
 

There may be 40 million "green collar" jobs by 2030. So says a report from the American Solar Energy Society (ASES) entitled Renewable Energy and Energy Efficiency: Economic Drivers for the 21st Century. According to the report, the renewable energy and energy-efficiency industries will increase to 40 million jobs and $4.5 trillion in revenues "with the appropriate public policy, including a renewable portfolio standard, renewable energy incentives, public education and research and development." The report adds that solar, wind, ethanol and fuel cells will be future hot areas of growth.

For a full copy of the report click on the link shown below:


 
The Six Power of Nice Principles
 
Excerpted from The Power of Nice: How to Conquer the Business World with Kindness By Linda Kaplan Thaler and Robin Koval
 

Postive impressions are like seeds. You plant them and forget about them, but underneath the surface they're growing and expanding, often exponentially.

The authors are proposing that small businesses take customer service to the next level. Beyond meeting expectations. Beyond smile training. Making your customers friends and expanding relationships to the next level.


 
Blogging: What's In It For Your Business
 
by Mark Engle, Director, Northland Pioneer College SBDC
 

What is a blog? A blog is slang for web log. A web log is an online journal or diary. Content may be personal, professional, or a combination of both. A small business can use a blog to promote their products or services, in addition to a web site or other promotional strategies. Posts normally feature commentary and links to additional information. Comments are often added, such as additional information and rebuttals from visitors.

Why would your small business want a blog? Hosting a blog is generally a low cost strategy to promote your business, and helps small businesses build a loyal base of customers, establishes trust, and provides regular feedback for your business. It can improve communications, and help overcome barriers to email, such as spam filtering.

There is alot of help out there on the Internet, also. The site shown below can be of help in deciding what software to use and how to host your blog.


 

For more information, or help from the SBDC, refer to our Quick Link on the left panel of this newsletter.

Sincerely,


Mark Engle, Editor
Northland Pioneer College SBDC

Phone: 928-532-6170
Fax: 928-532-6171