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Dear Mark,
Welcome to Northland
Pioneer College SBDC's
newsletter, Small Business
Success. We named it this
because that is the role of
the SBDC - to help local
businesses achieve success.
We hope you get something
useful from this issue.
-Mark Engle, Editor
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DIRECTORS
MESSAGE
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By Mark Engle,
Director
The long awaited
SBA ARC loan is now
available! This
program was heralded
from the start as a
milestone to helping
small businesses
having problems due
to the current
recession. These
loans are made by a
bank, up to $35,000,
feature a 100%
guarantee by SBA,
and are interest
free! Eligible
businesses must have
been in business for
at least two years
and be able to
demonstrate need and
repayment ability.
The loan would pay
loan payments, or
other eligible debt,
for up to one year,
and then repaid over
the following five.
The SBDC can help
with your
application;
especially with
doing the financial
projections that are
required to show
repayment. For more
information consult
the SBA web site at
www.sba.gov or call
the SBDC at
928-532-6170 for
more information.
As a small
business owner, you
may benefit from
other provisions of
the Stimulus
Package. Some of the
new tax provisions
allow additional
depreciation to be
taken on eligible
fixed asset
purchases. Another
benefit is the
expanded loss
carryback that can
help small
businesses reduce
tax liabilities
today. For more
information you can
access the IRS site
directly at
www.irs.gov and go
to the Stimulus
benefits for small
businesses.
For more
information about
how the Stimulus
Package can help you
and your small
business, please
check with tax
advisor and/or visit
Recovery.gov.
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The Coming
Entrepreneurship
Boom
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Kauffman Foundation
Study Shows Recovery
will be led by
Entrepreneurs
The Kauffman
Foundation has just
released a new study
entitled, "The
Coming
Entrepreneurship
Boom." The study
finds that "several
facts have emerged
in the course of
Kauffman Foundation
research that
indicate the United
States might be on
the cusp of an
entrepreneurship
boom - not in spite
of an aging
population but
because of it. These
factors include the
shifting age
distribution of the
country, the
continued decline of
lifetime employment,
the experience and
tacit knowledge such
employees carry with
them, and the
effects of the
2008-2009 recession
on established
sectors of the
economy." The study
also finds that
"Contrary to
popularly held
assumptions, it
turns out that over
the past decade or
so, the highest rate
of entrepreneurial
activity belongs to
the 55-64 age group.
The 20-34 age
bracket, meanwhile,
which is usually
identified with
swashbuckling and
risk-taking youth
(think Facebook and
Google), has the
lowest. Perhaps most
surprising, this
disparity occurred
in the 11 years
around the dot-com
boom - when the
young
entrepreneurial
upstart became a
cultural icon." To
access a copy of the
Kauffman Foundation
report, "The Coming
Entrepreneurship
Boom,"
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Cool Off This
Summer
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EPA Star Energy
Saving Tips
With summer and the
high costs of
cooling just around
the corner, EPA is
offering advice to
help Americans lower
energy bills and
greenhouse
emissions. Rising
energy costs, high
summer temperatures
and humidity can
combine to put a
strain on an
organization's
finances. Through
its ENERGY STAR
program, EPA has a
few simple steps
that can help curb
energy use in
commercial
buildings, as well
as homes. Learn how
to become more
energy-efficient and
fight global
warming. See the EPA
web site shown
below.
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Don't Forget
This Number....
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by Profit Mastery
Gross sales? Target
revenue? Break-even?
No, this figure is
more important than
all those. These
days, as we're all
looking at ways to
cut costs, figuring
out where and how to
cut is extremely
important. Using
break-even analysis
allows you to go in
with a scalpel
instead of a
hatchet.
If we said there
was one number that
you (and everyone
else in your
company) should
absolutely know off
the top of your head
these days to do
this analysis, what
number would you
say? Targeted annual
revenue, perhaps?
Break-even sales
level per month?
Total costs?
While all of these
are good ones to
know, the key number
is the amount that's
left over from every
dollar of sales,
after paying your
variable costs, to
then pay for your
fixed costs, and
then once those are
paid for, to put
towards your net
profits.
While financial
experts call this
the contribution
margin (CM), the
highly technical
term we have for it
around our company
is, "what's left
over."
What question can
you answer with this
number?
1. If you have to
cut costs, as most
of us are these
days, how will it
affect the volume of
sales you need to
break-even? 2. If
you want to invest
in a new product
line or piece of
equipment, or hire a
new salesperson,
what exactly do you
need to generate in
sales in order to
pay for the line,
equipment or person?
3. And at the most
basic level, for
every dollar
increase in fixed
costs, how much in
sales do you need to
make to cover it?
To arrive at this
number, total your
variable costs, i.e.
the costs that
either rise or fall
with sales (i.e.
they're proportional
to sales). For most
stores, the vast
majority of variable
costs will be found
in your cost of
goods. Other
examples of variable
costs would be
direct labor,
"percentage rent",
and royalties. Total
these variable costs
and then divide them
by your total sales
to get a percentage.
Let's say this
percentage for your
company is 48%.
Now take 100% - 48%
= 52% to arrive at
the contribution
margin, aka "What's
left over." Now take
that number, 0.52
and divide it into
$1.00. $1/.52=$1.92.
What this equation
says in words is
that for every
dollar you increase
fixed costs, you
need $1.92 in sales
to cover the
increase.
How can you use
this? For example,
if it's going to
cost you a total of
$100,000 to get into
a new product line
and promote it,
you'll need to make
at least $192,00
($100,000 x $1.92)
in sales to cover
it.
Or conversely, if
you are looking at
cutting a cost, such
as reducing salaries
by $10,000 a year,
you know your sales
can drop by $19,200
and you can still
make the same profit
you did before.
If your employees
knew this number,
they would know that
if they waste
materials worth
$1,000, they'd also
know that they would
need to make it up
by selling an
additional $1,920.
Most of us think if
we mess up something
that's worth a
dollar, all we need
to do is sell
another $1.00 to
make up for it.
Fatal flaw. We
forget that for each
dollar of sales that
comes in, we first
need to pay for our
variable costs
before we even start
to start paying for
our fixed costs. And
only after we finish
paying for those
fixed costs can we
take home any
profit.
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