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Dear Mark,
Welcome to Northland Pioneer College SBDC's newsletter,
Small Business Success. We named it this because that is the
role of the SBDC - to help local businesses achieve success.
We hope you get something useful from this issue. -Mark
Engle, Editor
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Directors Message
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By Jessica Stago, Director
Do you have the entrepreneurial spirit for 2007? Want
to open a dessert bar? Love organic products? You might
be right on track for a great idea in 2007! Here are
some ideas from Entrepreneur Magazine’s Hot List for
2007
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Attention Small Business Owners
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Results from Surveys
What has you worried for 2007 and what can you do about
it? A recent White Mountain Survey of business persons,
conducted by the SBDC showed the following concerns: 1.
Increasing revenue 2. Growing the business 3. Expanding
market share 4. Finding and retaining qualified
employees 5. Developing new products 6. Raising capital
7. Pricing and profitability pressures 8. Costs of
materials, property, operating costs 9. Changing economy
10. Legislation requirements
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What is your reputation for customer service?
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By Mark Engle
Most small businesses today know the value of customer
service. Good customer service helps a business grow,
and bad customer service causes customers to leave. Yet
customer service is difficult to measure, and often
reflects the view of just a few customers. Are those who
complain the loudest your best indication of a customer
service problem? Do you base your customer service on
the praise of your happiest customers? While these can
point out problem areas or strengths, more often than
not the best indication of a businesses customer service
ability is their overall reputation. Are your customers
comfortable with the product or service and feel good
about being a customer? Do they recommend you regularly
to friends and other contacts?
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