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Northland Pioneer College SBDC Newsletter
Small Business Success
January 2007
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Dear Mark,

Welcome to Northland Pioneer College SBDC's newsletter, Small Business Success. We named it this because that is the role of the SBDC - to help local businesses achieve success. We hope you get something useful from this issue. -Mark Engle, Editor

Directors Message
 
By Jessica Covey, Director
Jessica

Do you have the entrepreneurial spirit for 2007? Want to open a dessert bar? Love organic products? You might be right on track for a great idea in 2007! Here are some ideas from Entrepreneur Magazine’s Hot List for 2007


 

Attention Small Business Owners
 
Results from Surveys
 

What has you worried for 2007 and what can you do about it? A recent White Mountain Survey of business persons, conducted by the SBDC showed the following concerns: 1. Increasing revenue 2. Growing the business 3. Expanding market share 4. Finding and retaining qualified employees 5. Developing new products 6. Raising capital 7. Pricing and profitability pressures 8. Costs of materials, property, operating costs 9. Changing economy 10. Legislation requirements


 

What is your reputation for customer service?
 
By Mark Engle
 

Most small businesses today know the value of customer service. Good customer service helps a business grow, and bad customer service causes customers to leave. Yet customer service is difficult to measure, and often reflects the view of just a few customers. Are those who complain the loudest your best indication of a customer service problem? Do you base your customer service on the praise of your happiest customers? While these can point out problem areas or strengths, more often than not the best indication of a businesses customer service ability is their overall reputation. Are your customers comfortable with the product or service and feel good about being a customer? Do they recommend you regularly to friends and other contacts?


 


For more information, or help from the SBDC, refer to our Quick Link on the left panel of this newsletter.

Sincerely,


Mark Engle, Editor

Northland Pioneer College SBDC

Phone: 928-274-5033
Fax: 866-681-3893
 


 

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Northland Pioneer College SBDC | P.O. Box 610 | Holbrook | AZ | 86025