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Dear Greg,
Welcome to Northland Pioneer College SBDC's
newsletter, Small Business Success. We named it this
because that is the role of the SBDC - to help local
businesses achieve success. We hope you get something
useful from this issue. -Mark Engle, Editor
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By Mark Engle, Director

What a relief that the holidays are upon us, and
at least for a brief while, we can focus on family
and friends, and let some of the pressure of the
last few months take a back seat to the things in
life we value most!
Please have a safe and joyful holiday and a
prosperous 2009! |
Christmas is the season of green
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Keep that green spirit throughout the new year
NPC is Going Green!
In an effort to save paper and postage, NPC is
making a commitment to providing online final
grades reports, registration, and other tasks that
used to require a visit to a campus.
In fact, there are now two NPC web sites that have
recently established, www.npc.edu for
the general public, and mynpc.edu for the student
population. Check them out and find out how
"green" you local Community College is becoming!
THANK YOU for your help in allowing NPC to save
resources!
The production of 1 ton of paper: · Takes 17 trees
to create · Takes up 3.3 cubic yards of landfill
space · Uses 360 gallons of water · Uses 100
gallons of gasoline · Creates 60 pounds of air
pollutants · Uses 10,401 kilowatts of electricity
Recycling is not a new concept, which makes it an
easy idea to forget about. We all know that the
availability of our natural resources is quickly
diminishing, but we tend to forget about the
simple things that we can do in order to retain
what little resources we have left. The National
Recycling Coalition has created a fun and
interactive way to inform students.
To eliminate the need for paper many schools have
discovered online based curricula. This allows
students to participate in coursework from any
location with an Internet connection and reduces
the use of natural resources. Check out our online
curriculum for NPC atwww.npc.edu or
the SBDC at www.npcsbdc.com (go
to Online Classes).
Why is everyone going green?
There is a growing interest in going green or
buying products and construction that are
environmentally friendly -- meaning natural,
sustainable, recyclable and more energy and water
efficient. One reason for the increase in green
construction is rating systems that give builders
clear-cut methods to obtain certification through
the National Association of Home Builders (NAHB),
Energy Star and Leadership in Energy and
Environmental Design. Another reasaon is the
growing concern about climate change as well as an
interest in lowering monthly bills due to
increased energy costs.
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Selling Your Product Means Selling Yourself
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By Leslie Hoffman, Director of Lending, ACCION
New Mexico
Remember your favorite first date? Think about
what made it special for you. Maybe it was the way
your date listened and took an active interest in
you and the things you care about. It could have
been the extra care your date put into looking
just right for the occasion or the bouquet of
flowers that greeted you at the door.
Making a good and lasting first impression in
business is a lot like a memorable first date. In
a competitive marketplace where consumers,
companies and government institutions have
multiple choices about where and how to spend
money, it's vital for small-business owners to
remember that selling yourself can help you sell
your product or service.
A common mistake of business owners is failure to
make a positive and lasting first impression, but
it's a mistake that's simple to correct by
following a few simple steps. Be prepared. Begin
building a lasting first impression even before
your meeting starts. Know everything you can about
your product or service. This might include having
a portfolio of work or product samples or other
promotional or marketing materials. Be prepared to
answer commonly asked questions. Remember the
adage: Failure to prepare is preparation for
failure.
Know your audience. Research the client or the
organization whose representative you will be
meeting. Informed observations go a long way
toward creating a memorable encounter. Research
will also allow you to tailor your presentation to
the specific needs of the organization or
individual whose business you're courting.
Choose appropriate clothing. If you want to convey
professionalism, wear clothing that reinforces the
image you want to project. Remember that first
impressions set the stage, and clothing is one of
the first things noticed by potential customers.
Arrive early. Chances are your favorite date
didn't leave you waiting. If he or she was early,
it probably boosted your ego and made you feel
like your date was really interested and excited
about spending time with you. The same is true in
business.
Extend a good handshake. While it might seem
inconsequential, a firm handshake can project
confidence and competence. When shaking someone's
hand, lock the soft, "webby" part of your hand
between the thumb and forefinger with the same
part of the other person's hand. That way you
avoid the dreaded "wet fish" handshake and are
also less likely to clamp down too hard and hurt
the other person. (The only caveat here is a
cultural one: Not all cultures view a strong
handshake as a positive gesture. So remember step
No. 2: Know your potential client.)
Listen. A common mistake is to talk too much
during an introductory meeting. Part of selling
yourself is to understand the needs of the person
or team you're meeting with, which recalls tip No.
1 about preparation: If you did your homework and
have some basic knowledge about the business
representative or individual you're meeting with,
you will understand his or her concerns and be
prepared to address them.
Thank your clients for their time. Everyone is
busy these days, and time is a precious commodity.
Thank your client - or potential client - for
spending some of that valuable and finite resource
with you. |
Obama, Business Agree on Need for Stimulus
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Kent Hoover, Portland Business
Journal, WashingtonBureau
Chief
Barack Obama and the business community can expect
to have a happy honeymoon as long as the
president-elect's focus is on economic recovery.
Tax increases and union-friendly legislation may
cause major rifts down the road, but for now,
business groups and Obama share the same
priorities: quick passage of an economic stimulus
bill and immediate aid to struggling auto makers.
"Our newly elected leaders understand that they
and the business community have a strong, mutually
shared interest to bring about economic recovery
as soon as possible," said Tom Donohue, president
and CEO of the U.S. Chamber of Commerce. "Any
successful and sustainable recovery must involve
the business sector." The chamber wants Congress
to include tax breaks for business investment in
an economic stimulus package, which could be
considered when Congress briefly reconvenes later
this month. The chamber also recommends a
temporary reduction in fees on Small Business
Administration loans, an increase in the portion
of the loans guaranteed by the government, and
changes that will improve the ability of SBA
lenders to sell these loans on the secondary
market.
Other business groups also are lobbying for an
economic stimulus package. Realtors and home
builders want Congress to expand a tax credit for
first-time homebuyers, and construction companies
favor increased infrastructure spending. Obama
agrees with business groups that Congress should
act quickly. "I want to see a stimulus package
sooner rather than later," he said Nov. 7, after
meeting with economic advisers. "If it does not
get done in the lame-duck session, it will be the
first thing I get done as president of the United
States."
During the campaign, Obama proposed changes to
SBA's loan programs to make them more helpful to
small businesses. During his Nov. 7 press
conference, he cited the need to aid "small
businesses that are struggling to meet their
payrolls and finance their holiday inventories."
Obama also mentioned small businesses two other
times during this brief press conference -- once
about their role in the auto makers' supply chain
and once about his proposal to cut capital gains
taxes for investments in small businesses.
'Working relationship' likely Democrats, as well
as Republicans, should understand the key role
small businesses play in creating jobs, said Dan
Danner, executive vice president at the National
Federation of Independent Business. "I don't think
that changes," he said, even with a change of
control at the White House. Karen Kerrigan,
president and CEO of the Small Business and
Entrepreneurship Council, thinks Obama, like
fellow Democrat Bill Clinton, "will do what he can
to secure some type of working relationship with
the business community."
At his press conference, however, Obama may have
foreshadowed future conflicts with the business
community over taxes. He declined to back off on
his proposal to increase income taxes on families
making more than $250,000. Instead, he pointed out
his plan would provide "substantial middle- class
tax cuts." "The goal of my plan is to provide tax
relief to families that are struggling, but also
to boost the capacity of the economy to grow from
the bottom up," Obama said. Unions could ruin
honeymoon Labor unions, which poured millions of
dollars into electing Obama and increasing
Democratic majorities in Congress, support this
"bottom up" approach to economic growth.
"There's only one way to get a vibrant economy
going forward," said Lawrence Mishel, president of
the union-backed Economic Policy Institute. "And
that is based on broad-based earnings growth of
the vast majority, earning a good paycheck,
spending it fueling an economy. "We will not be
able to get back to that without a vibrant labor
movement. And that won't happen without policy
changes that will allow people to join and form a
union where they want." Unions are pushing for
quick passage of legislation that would allow them
to organize a workplace if they can
get 51
percent of workers to sign cards stating they
favor union representation. No election would be
required. Obama supports the bill. Business groups
vow to fight this legislation vigorously,
contending workers could be coerced into signing
union cards. Workers should make their decision in
a secret-ballot election, business groups argue.
Donohue said the Employee Free Choice Act, as the
legislation
is called, should not even be considered until the
economy recovers because of the "serious
implications" the bill would have "on the creation
of jobs and on the stability of the economy."
Bringing up this bill early also could damage the
spirit of cooperation that now exists between
business groups and Obama. "This is not the issue
to build a relationship on," said John Engler,
president of the National Association of
Manufacturers. |
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